Chief Commercial Officer – Luxury Fashion D2C

Salary: DOE
Type: Executive

Our client is a high-growth, direct-to-consumer luxury fashion brand renowned for its exquisite craftsmanship and innovative designs. The brand caters to discerning customers who value both elegance and cutting-edge fashion, offering a unique range of clothing and accessories that embody luxury and sophistication. As the Chief Commercial Officer (CCO), you will play a pivotal role in driving the brand’s commercial strategy and expanding its D2C business.

Position Overview

As the Chief Commercial Officer, you will be responsible for developing and executing strategies to drive revenue growth, enhance customer acquisition and retention, and optimize overall commercial performance. Collaborating closely with the Founder and other key stakeholders, you will lead the charge in scaling the business, leveraging your deep understanding of the luxury fashion market and your innovative approach to direct-to-consumer strategies.

Key Responsibilities

  • Strategic Leadership: Develop and implement comprehensive commercial strategies to achieve business goals and drive growth in the D2C channel.
  • Revenue Growth: Drive revenue through innovative sales strategies, including digital marketing, e-commerce optimization, and customer engagement initiatives.
  • Market Expansion: Identify and capitalize on new market opportunities, both domestically and internationally, to expand the brand’s reach.
  • Brand Development: Enhance brand positioning and market presence through strategic partnerships, collaborations, and high-impact marketing campaigns.
  • Customer Experience: Ensure an exceptional and consistent customer experience across all touchpoints, fostering loyalty and repeat business.
  • Merchandising: Oversee merchandising strategies to ensure product offerings align with customer preferences and market trends.
  • Omnichannel Potential: Develop and execute plans to expand the brand’s presence in brick-and-mortar retail, integrating online and offline experiences.
  • Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of commercial activities and make data-driven decisions.
  • Team Leadership: Build and lead a high-performing commercial team, fostering a culture of excellence, innovation, and collaboration.

Who You Are

  • Commercially Driven: You possess a strong commercial acumen with a proven track record of driving revenue growth in a similar scale-up environment.
  • Luxury Fashion Expert: You have extensive experience in the luxury fashion industry, with a deep understanding of market trends, customer behavior, and competitive dynamics.
  • Innovative Thinker: You are adept at developing and executing creative strategies that resonate with luxury consumers and drive business results.
  • Customer-Centric: You are passionate about delivering exceptional customer experiences and building long-term customer relationships.
  • Analytical: You have a data-driven mindset and can synthesize complex information into actionable insights.
  • Startup Mentality: You thrive in a fast-paced, dynamic environment and are comfortable making quick decisions and pivoting as needed.
  • Collaborative Leader: You lead by example, inspiring and motivating your team to achieve their best while fostering a collaborative and inclusive culture.


  • Experience: 7-10+ years of senior management experience in the luxury fashion industry, with a strong focus on D2C business models.
  • Leadership: Proven ability to lead and scale commercial teams in a high-growth environment.
  • Digital Proficiency: Strong understanding of digital marketing, e-commerce platforms, and customer engagement strategies.
  • Financial Acumen: Solid understanding of financial concepts related to revenue management, budgeting, and financial forecasting.
  • Merchandising Expertise: Experience in merchandising strategies and understanding of product assortments that drive customer engagement.
  • Omnichannel Experience: Proven ability to develop and implement omnichannel strategies, integrating online and offline customer experiences.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to influence and engage stakeholders at all levels.

This is a unique opportunity to join a dynamic luxury fashion brand at a critical juncture in its growth journey. If you are a commercially astute, innovative leader with a passion for luxury fashion and a proven track record in scaling D2C businesses, we would love to hear from you.

< Back to Jobs

    Apply Now

    Please upload .doc, .pdf, .docx or .odt files under 5 MB

    Have a vacancy to fill? Get in touch.