Chief Executive Officer

Salary: DOE+ Performance Bonus
Type: Executive , Permanent

Sector: Fashion, Luxury, Sports, Outdoor, Lifestyle, Consumer Brands

The Context

The consumer landscape is shifting. Private equity investors are backing heritage brands with untapped potential — businesses with strong DNA but underperforming commercially. They need leaders who can see what others miss and move decisively.

Luxury Executive is partnering with several private equity-backed consumer businesses across the UK to appoint CEOs who will own the turnaround. Not manage it. Own it.

These are brands in fashion, sports, outdoor, and lifestyle — established names that deserve better than they’ve had. The mandate is clear: stabilise, reposition, scale.

The Mandate

You will have complete ownership of business performance. P&L. Strategy. Commercial. Operations. Team. Board reporting. Investor relations.

This is not a role for someone who needs a playbook handed to them. You will write the playbook — then execute it in a lean environment where every decision counts.

Key responsibilities include:

— Full P&L accountability with direct board and private equity investor reporting
— Define and execute turnaround and growth strategy
— Lead commercial performance across DTC, ecommerce, wholesale, and retail channels
— Rebuild operational efficiency, supply chain, and cost structures
— Strengthen brand positioning and market relevance
— Build high-performing teams in a lean, agile environment

The businesses are small enough that you’ll feel every win and every mistake. Large enough to be worth the fight.

What Matters

We are engaging with leaders who have:

— Built or rebuilt businesses, not just run them
— Operated with full accountability in private equity, VC, or founder-backed environments
— Led commercial transformation — revenue, channels, margin
— Experience across DTC, ecommerce, wholesale, and retail
— Thrived without corporate infrastructure
— A genuine connection to consumer products, fashion, design, or brand

Sector experience in fashion, sports, outdoor, lifestyle, or premium consumer brands is essential.

Hospitality, F&B, and services backgrounds are not relevant for these mandates.

You must be based in London or the UK with existing right to work. We are unable to consider candidates requiring visa sponsorship.

Salary

Up to £160,000 base salary plus performance bonus. Total compensation dependent on experience.

Apply

To be considered for this CEO opportunity, apply via www.luxuryrecruit.com

All applications are handled by Luxury Executive and treated in strict confidence.

About Luxury Executive

Luxury Executive is the executive search division of Experts in Luxury Group, specialising exclusively in Board, C-Suite, and VP-level appointments for luxury, fashion, and premium consumer brands.

With 18 years of experience and a global network across EMEA, APAC, and the Americas, we partner with private equity investors and brands to identify transformational leadership at the highest level.