Boutique Store Manager – Luxury Watches / Haute Horlogerie

Salary: Competitive salary + bonus
Type: Permanent

Luxury Recruit is working together with a Luxury Watch brand to recruit a Boutique Store Manager for an amazing new store opening concept in London. We are looking to recruit proven retail manager with ambition, drive and passion for luxury retail. You will be working in a true luxury retail sales store and contribute to its success and growth with the right standards of service excellence. Working for an amazing watch brand, you will be able to sell a fantastic product and work in a fast-paced store environment. Making every customer interaction count, you will be able to establish your store in this long-standing destination retail space.


1. Sales Management

  • Achieve and exceed boutique sales targets by setting sales targets (both team and individual basis) to the team and leading the team with sales strategies. e.g. focus on specific products, to meet the sales target
  • Utilize various reports to review and analyse business results in order to purpose an action plan to reach targets
  • Conduct market research on market trend, competitor’s sales to share with management
  • Be responsible for simplifies P&L: e.g. inventory, discounts, current running expenses
  • Be responsible for KPIs achievement

2. Staff Management

  • Train, position & discipline staff to reflect business strategy and meet sales goals
  • Manage, coach and motivate staff to achieve sales goals
  • Establish accountabilities & performance expectations for staff
  • Allocate individual-specific qualitative and quantitative objectives to each staff member
  • Be responsible for the planning of monthly roaster for all the staff in the store
  • Ensure the grooming of the staff aligned with the guidelines of the brand
  • Participate in the staff recruitment process
  • Encourage and support the individual development of staff and build succession pipeline in the store
  • Conduct daily briefing to ensure target achievement and communication

3. Inventory Management

  • Be responsible for inventory management, i.e. managing stock level
  • Supervise stock transfer, stock take and inventory counts
  • Ensure stock and back up storage if effectively managed in an organized manner

4. Visual Merchandising & Store Maintenance

  • Be responsible for applying branch merchandising guidelines
  • Ensure timely window and interior product display rotation, including new products and best seller items, in order to maximize sales opportunity and meet the brand guideline
  • Maintain the highest standards of housekeeping for both sales floor, window, counters and stock rooms at all time

5. Administrative Management

  • Oversee all facets of store operations, e.g. billing, daily reconciliation report, management reports, cash management, etc
  • Completed requested reports and documents
  • Implement and support all security measures

6. Customer Service (including after-sales service)

  • Ensure best customer services & brand experience to customers to achieve high customers satisfaction
  • Ensure satisfactory after-sales service to customers in-store
  • Attend to customer complaints when necessary

7. CRM

  • Lead the team to acquire, build and maintain key customers
  • Implement activities to drive customer repeat visit and build customer loyalty
  • Coordinate in-store events with the Marketing team


  • Diploma or above
  • Good command of written and spoken English
  • At least 8 years of solid experience in retail operations and managerial position with a successful track record prefer from the luxury retail industry, and watch industry is a must
  • Technical skills in Microsoft Office – Words, Excel and PowerPoint
  • Good people management skills, excellent communication
  • Sales and detail-oriented
  • Good team player
  • Good business sense

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