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CRM & Email Marketing Manager

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Salary: Upto £45,000.00 Location: London, United Kingdom Type: Permanent

About the role

Our client, an established contemporary art gallery in London is looking for a CRM & Email Marketing Manager to join their growing team in the London head office. This new and exciting role will play a key part in its digital strategy by transforming how they communicate with their most valuable audiences.

Key tasks and responsibilities


  • Audit database and email marketing lists
  • Implement improvements according to CRM best practice and business goals
  • Liaise with Sales to develop insights into the database
  • Collaborate with various teams to manage the database, and to grow the database in key global markets, especially China
  • Segment database and email marketing lists
  • Ensure management of contacts’ data and all communication is compliant with the latest legislation
  • Liaise with in-house developer to optimise database to meet business requirements

Email Marketing

  • Lead email marketing strategy, planning and execution
  • Improve design of campaign emails and ecommerce emails
  • Create and deliver targeted email campaigns
  • Implement lifecycle emails
  • A/B testing, reporting, analysis and optimisation
  • Assist Sales and Executive teams with mail merge sends

Key skills

  • Experience with commercial luxury brands
  • Experience with CRM systems and ESPs (preferably Mailchimp)
  • Numerate and analytical; ability to turn data into actionable insights
  • Working knowledge of data compliance
  • Pro-active, inquisitive and flexible
  • Excellent attention to detail and ability to work to tight deadlines
  • Team player with strong communication and interpersonal skills
  • Proficient with Google Analytics and Microsoft Office

Salary and benefits are very competitive and will be based on candidate experience.

Applicants not contacted within six weeks should consider their applications unsuccessful. Information provided by applicants will be treated in strict confidence and will be used for recruitment purpose only.

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